JETSURF Brand History: Founder, Evolution, and Innovation in Water Sports

In this article, we will take a closer look at the JETSURF brand: introducing you to its founder, exploring its development path, and understanding its ideology. Remember, JETSURF devices are available for order in our online store. You can view the full product catalog on this page.

Martin Šula, who founded JETSURF in 2008, did not initially aim to create a large business. His original goal was to create a product that he would want to buy himself. This philosophy remains at the core of the brand, which strives not only to produce high-quality surfboards but also to bring innovations to the sport.

The first prototype of the motorized surfboard was developed by Šula in 2007, and since then, the product design has undergone significant evolution. From simple models with two-stroke engines to modern electric and hybrid models, JETSURF continually strives to improve its products. In 2018, the company introduced a fully electric version of the board in response to growing demands for environmental cleanliness and sustainable development. In 2024, hybrid devices featuring built-in generators that recharge the battery powering the device’s electronics were introduced.

Today, JETSURF offers several board models, including gasoline and electric variants. Each model is designed with the unique needs of users in mind, from beginners to professional athletes. A distinctive feature of JETSURF boards is their mobility: they are easy to transport and convenient to use, making them an ideal choice for travel.

Gasoline boards are especially notable, as they can be transported by plane, allowing you to take your JETSURF on your journey with ease. Unfortunately, electric boards are prohibited for air travel, as most airlines do not transport batteries with a capacity of more than 100 watt-hours.

The central idea of JETSURF is to push the boundaries of what’s possible in water sports. The company aims to offer products that combine performance, innovation, and convenience, allowing enthusiasts and professionals alike to enjoy the water with a new level of freedom and pleasure. JETSURF is also actively involved in the development of motorized surfing as a sporting discipline, regularly organizing and sponsoring competitions.

JETSURF does not just manufacture surfboards—the company actively influences the development of water sports. Its competitions and events help draw attention to motorized surfing, making it popular among a wide audience. Additionally, JETSURF encourages and supports surfing communities worldwide, offering new formats of competitions and events.